GREEN SUSTAINABILITY,GREEN RESPONSIBILITY

All of them are in the service of promoting and raising awareness of the goals of sustainable development, green responsibility, Environment, Social and Governance (ESG) and they all follow the guidelines of the UN Climate Change Conference and the Paris Declaration. Of all the industries that are part of the circle of sustainable development, the communication industry is at the top, and it should also have a document that will help not only developed countries but also developing countries and the professional community in the public relations industry to understand why it is important and to which way, care should be taken when creating communication strategies of the public, private and NGO sectors about green communication responsibility. Every initiative needs unity. That’s why I invited the members of the World Innovation and Change Management Institute (WICMI) as well as some other organizations, the first of which recognized this initiative by the Federazione Relazioni Pubbliche Italiana (FERPI) to create a document that will give direction to the communication industry, and above all to individuals working within and industries bear part of the responsibility to adhere to the guidelines.