The Roman Declaration is a direct response to a long overdue answer to a difficult question: where, among all the sustainability and climate targets, is the specific responsibility of the communicator defined?

While we are participants in numerous global initiatives discussing the green economic transition, a critical gap remains. New regulations regarding Environmental, Social, and Governance (ESG) standards have brought us closer to practical responsibility, but the communication industry must go beyond simply implementing strategies for others. We must demonstrate our own collective intention to act responsibly as the "heartbeat of change".

Our industry must step forward as a guardian of truth in the green economy. We must commit ourselves to ten specific best practice guidelines that call on every professional to differentiate between fact and opinion, speak out, and ensure the stories we tell and the strategies we deliver not just go green in name but actively protect the world for tomorrow.

This initiative of the World Innovative and Change Management Institute (WICMI) invites global leaders to define a new baseline for integrity. To combat the negative impact of humans on the planet, we must share the burden of responsibility for the consequences of our actions. Together we are stronger. Together we are stronger. This is our universally recognised duty of care. By standing together, we show our clients, stakeholders, and the world that we are ready to assume our responsibility.