This initiative serves to promote and raise awareness of the Sustainable Development Goals (SDGs), green responsibility, and Environmental, Social, and Governance (ESG) standards, all while following the guidelines of the UN Climate Change Conference and the Paris Agreement.

The communication industry holds a primary position to guide both developed and developing nations in understanding the importance of green communication responsibility.

This declaration seeks to ensure that communication strategies across the public, private, and NGO sectors are crafted and implemented with the utmost care and ethical integrity.

The World Innovation and Change Management Institute (WICMI), alongside partner organisations led by FERPI, have collaborated to create a document that provides clear direction for the communication industry.

Above all, it serves to remind individuals and organisations alike of their shared responsibility.