A Unified Framework for Global Communication Responsibility

These initiatives serve to promote and raise awareness of the Sustainable Development Goals (SDGs), green responsibility, and Environmental, Social, and Governance (ESG) standards, all while following the guidelines of the UN Climate Change Conference and the Paris Agreement.

Of all the industries within the circle of sustainable development, the communication industry holds a primary position. It requires a definitive document to guide both developed and developing nations, as well as the global public relations community, in understanding the importance of green communication responsibility. This framework ensures that communication strategies across the public, private, and NGO sectors are crafted with the utmost care and ethical integrity.

Every initiative requires unity. That is why the World Innovation and Change Management Institute (WICMI), alongside partner organizations, led by the Federazione Relazioni Pubbliche Italiana (FERPI), collaborated to create a document that provides clear direction for the industry. Above all, it serves to remind individuals and organizations alike of their shared responsibility to adhere to these vital global guidelines.